FROM LAWYER TO VINTNER
It was a hockey-stop statement. My client said "When I was 14-years old I asked the grocery store manager for a job. He told me to return when I was 16. So I handed him my business card and asked him to call if he changed his mind."
That was all I needed to hear. I wrote a pitch to the writer for the New York Times Sunday column Corner Office: 'Business Cards at 14, C-Suite at 40: The career trajectory of a CEO'. The editor loved it, and the story ran a few months later.
FOOD & WINE +WINE ENTHUSIAST
How do you attract customers to your hotel made out of shipping containers in a not-so-trendy neighborhood in Chile's port city Valparaiso? How do you get consumers excited about Chilean wine?
Tag it! Wines of Chile's GRAFFESTIVAL solved both those issues by inviting graffiti artists to paint winery inspired murals on Cerro Marisposa.
Food & Wine Magazine dedicated 6 pages to it and Wine Enthusiast gave it the inside of back-page.
PROFILE & CAMPAIGN
NEW STAR IN
What's better than Champagne? Champagne & Stars!
I worked with the marquee Champagne house Taittinger transforming their sponsorship of the Screen Actor's Guild Awards into a media machine. Replacing the models (beautiful but generic) who opened the star-studded ceremony's red carpet with Taittinger's Artistic Director Vitalie Taittinger made magazine's take notice. Her poise and presence quite literally breathed life to the brand, attracting the attention of national and local news. Press coverage tripled by simply changing who represented the brand.